While Ian Somerhalder is an activist on many issues and is highly well intentioned – the fact remains that intent isn’t flawless and there’s a lot wrong with this – and a whole lot of unexamined privilege and paternalism
First and most glaringly is one of class and wealth. While Ian Somerhalder is, of course, in a position where he can cavalierly ignore sales bargains, having a net worth of $14,000,000 and being paid $40,000 per episode of the Vampire Diaries. That’s $720,000 per year (note: this figure does not take into account monies earned through modelling and his modelling agency). Performing in one episode of The Vampire Diaries earns him far more than many make in an entire year. For many, black friday represents the only opportunity they will get to buy that special present or afford that indulgence. And while we can criticise the materialism of that – it’s easy to criticise the materialism when we can casually afford whatever we want.